Transform the local retail presence!

The retail sector in Zambia and Africa has undergone significant changes in recent years, driven by factors such as economic growth, urbanization, and technological advancements. One of the notable shifts has been the rise of a burgeoning middle class and increased consumer spending. This economic development has led to a growing demand for modern retail formats and a diverse range of products.

Mobile technology has played a pivotal role in transforming the retail landscape across the continent. With the widespread adoption of mobile phones, consumers now use these devices not only for communication but also for accessing information, making purchases, and conducting financial transactions. Digital payment solutions have gained traction, providing convenience in regions where traditional banking infrastructure may be limited.

We are dedicated to empowering local businesses by enhancing operational excellence, reducing costs, and driving innovation for increased income. Our commitment to national development is underscored by our support for businesses in this sector. We understand that a successful strategy hinges on a deep understanding of customer behavior, needs, and expectations. Our approach integrates industry expertise, proven analytical methods and tools, and experience to provide consumer-centric solutions. We aim to be a trusted and proven partner, assisting you in enhancing price-value perception, frequency, revenue, and margins. Together, we can propel your business towards sustainable growth and success.

Our primary focus



Grocery Stores

Why are we interested in these categories?

Supermarkets play a pivotal role in the retail value chain due to their extensive reach, diverse product offerings, and significant impact on consumer shopping habits. In Zambia, supermarkets play a significant role in the retail value chain, contributing to Zambia’s economy and meeting the diverse needs of consumers. Here are some key aspects highlighting their importance:

Why is it important to us?

  1. Employment Generation: Supermarkets create numerous job opportunities across various skill levels, from entry-level positions to managerial and administrative roles. This job creation aids in reducing unemployment rates and contributes to economic stability.
  2. Market for Local Producers: Supermarkets serve as vital markets for local producers, including farmers and small-scale manufacturers. By sourcing goods locally, supermarkets support these producers, encourage local entrepreneurship, and bolster the agricultural and manufacturing sectors.
  3. Increased Competition and Innovation: Supermarkets foster competition within the retail sector. Their presence encourages innovation, improved service delivery, and competitive pricing strategies, benefiting consumers and promoting economic efficiency.

What opportunities does the supermarket category present for SME’s in Zambia?

  1. Local Produce: SMEs engaged in agriculture or food production can benefit by supplying fresh, locally-grown produce to supermarkets. There is an increasing consumer preference for locally sourced and organic products, presenting an opportunity for SMEs to tap into this market.
  2. Value-Added Products: SMEs can offer value-added products such as packaged goods, sauces, condiments, or ready-to-eat meals to supermarkets. Creating innovative and convenient products can attract consumers looking for time-saving options without compromising quality.
  3. Private Label Opportunities: Supermarkets may collaborate with SMEs to develop private label products. SMEs can manufacture products specifically branded for the supermarket chain, providing them with a significant market opportunity and exposure.
  4. Partnerships and Distribution: SMEs can form partnerships or distribution agreements with supermarkets to increase their market reach. Having products stocked in established supermarkets can significantly boost visibility and sales.
  5. Health and Wellness Products: With the growing emphasis on health and wellness, SMEs offering health foods, natural products, or wellness-focused goods have an opportunity to partner with supermarkets catering to this market segment.

In Zambia, wholesalers play a vital role in the distribution and supply chain, serving as intermediaries between manufacturers, producers, and retailers. They do this by purchasing goods in bulk from manufacturers or importers and selling these products in smaller quantities to retailers, businesses, and sometimes directly to consumers, thus contributing vastly to the availability and accessibility of goods throughout the country.

Why is it important to us?

  1. Distribution Efficiency: Wholesalers facilitate the movement of goods from manufacturers to retailers efficiently. They buy products in bulk, which reduces the overall transportation costs per unit compared to individual retailers sourcing directly from manufacturers.
  2. Market Access for Small Retailers: Wholesalers offer small retailers and businesses access to a wider range of products that might not be easily accessible to them directly from manufacturers. This variety enables smaller retailers to compete effectively with larger outlets.
  3. Reduced Risk for Manufacturers: Wholesalers provide a consistent and stable market for manufacturers, helping to mitigate the risks associated with market fluctuations and demand variability.
  4. Facilitation of Trade: Wholesalers contribute to the flow of goods across regions within Zambia and sometimes across borders, promoting trade and economic integration.

What opportunities does the wholesale category present for SME’s in Zambia?

  1. Partnerships with Wholesalers: Collaborating with wholesalers allows SMEs to expand their market reach. Building strong partnerships with wholesalers can provide SMEs with a reliable distribution channel, boosting their sales and visibility.
  2. Local Produce and Agribusiness: SMEs engaged in agriculture or agribusiness can supply fresh, locally grown produce to wholesalers. There's a growing demand for locally sourced, organic, or sustainably produced goods, presenting an opportunity for SMEs to tap into this market.
  3. Value-Added Services: Offering additional services like packaging, labeling, or product customization can differentiate SMEs in the wholesale market and add value for retailers looking for tailored products.
  4. Private Label Manufacturing: SMEs capable of producing goods under private labels can partner with wholesalers to manufacture products specific to their brand, establishing a consistent market for their products.

To capitalize on these opportunities, SMEs in the wholesaler sector should prioritize quality, efficiency, innovation, and adaptability to changing market dynamics. Building strong relationships with suppliers and retailers, investing in technology and infrastructure, and staying updated with market trends are essential for SMEs aiming to succeed in the wholesaler sector in Zambia.

Grocery stores play a pivotal role in the Zambian economy, contributing significantly to the retail sector and overall economic development. They play a pivotal role in the economy by supporting local suppliers, stimulating consumer spending, and ensuring the availability of essential goods to the population. Their role extends beyond retailing, influencing various sectors and contributing to overall economic development.

Why is it important to us?

  1. Local and National Supply Chain Support: Grocery stores play a crucial role in the supply chain, sourcing products from local producers, wholesalers, and manufacturers. They support local suppliers and industries while ensuring a steady flow of goods to consumers.
  2. Market for Local Produce: By purchasing and selling locally-sourced products, these stores support local agriculture and production. This promotes economic growth in rural areas and contributes to the overall development of the agricultural sector.
  3. Supply Chain Support: Grocery stores serve as intermediaries between manufacturers, wholesalers, and consumers, supporting the supply chain by sourcing products, managing inventory, and ensuring product availability.
  4. Economic Growth Driver: These stores contribute to economic growth by stimulating consumer spending, which is a significant component of the country's Gross Domestic Product (GDP). Increased retail activity positively impacts the economy.
  5. Entrepreneurship and Business Development: They provide opportunities for local entrepreneurs and small businesses to distribute and sell their products, fostering entrepreneurship and contributing to economic diversification.

What opportunities does the grocery store category present for SME’s in Zambia?

  1. Consumer Access to Essentials: These stores provide a consistent supply of essential food items, household goods, and daily necessities to consumers across urban and rural areas, ensuring accessibility and availability, thus giving SME’s the opportunity to have a greater reach for their products through the grocery store.
  2. Employment Opportunities: They create employment opportunities for a wide spectrum of individuals, ranging from retail salespeople, cashiers, stock clerks, to managerial and administrative staff, contributing to livelihoods and income generation.
  3. Partnerships with Grocery Chains: Collaborating with larger grocery chains allows SMEs to expand their market reach. Establishing relationships with supermarkets or grocery stores can provide SMEs with a reliable distribution channel.
  4. Value-Added Products: SMEs can offer value-added products such as packaged goods, processed foods, or artisanal items that appeal to consumers seeking high-quality and innovative products.

SMEs should focus on product quality, innovation, competitive pricing, and building strong relationships with both suppliers and retailers. Understanding consumer needs, adapting to market trends, and leveraging technological advancements are crucial for SMEs aiming to succeed in the grocery store sector in Zambia.

Services and Capabilities

Category Management

pricing (1)
Price and Promotion Strategy

Retail Brand Strategy

digital-transformation (1)
Digital Transformation Strategies

Assortment Optimization

Marketing Mix Optimization

Loyalty and Customer Management

Store and Shelf Space Management

Optimize your retail potential

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