Where’s the food without the farmer?
Zambia’s agricultural sector has huge potential to be the country’s key industry, yet it is the most underserved. We believe that by supporting local businesses, we can leverage resources in the sector by building sustainable and scalable businesses that will generate income and create job opportunities, which are vital for economic and social development.
Our primary focus
Explore our latest sector content to bring innovation to agriculture.
The importance of developing a business model for your business!
October 9, 2023
Having a well-defined and effective business model is crucial for the success and sustainability of any business. A business model serves as the blueprint for…
Product Market Fit
April 19, 2023
Building a product and features that satisfy customers requires continuous discovery; user experience should be continuously tracked and customer feedback should be actively sought out.…
Business Diagnosis
March 31, 2023
Diagnosing your own business can be difficult, you may be too close to the situation to see problems clearly, or you may not have the…
Product Validation
March 7, 2023
If your company goals are to launch a new product this year, validation is significant to fulfill the needs of your customers.
Get thinking like your customer
February 14, 2023
Are you a start-up or an established business looking to satisfy your customers with your service? Good, then your first step should include you undertaking…
Welcome to the new I-Rock website!
December 15, 2022
After a couple of months of planning, we are delighted to announce the launch of the new I-Rock website