Insights

In Zambia, small and medium-sized enterprises (SMEs) in Agriculture and Manufacturing are key contributors to the country’s economic growth...

In the world of business, it's not enough to just have a good idea. Success hinges on truly understanding your customers—their wants, needs, and pain points.

Having a well-defined and effective business model is crucial for the success and sustainability of any business. A business model serves as the blueprint for how your company plans to create, deliver, and capture value in the market. Here are some key reasons why having a business model is important…

Building a product and features that satisfy customers requires continuous discovery; user experience should be continuously tracked and customer feedback should be actively sought out. A crucial first step to making sure your product has value and to help your company outperform rivals is achieving product-market fit.

Diagnosing your own business can be difficult, you may be too close to the situation to see problems clearly, or you may not have the expertise needed to identify certain issues. Business consultants are trained professionals who can help you assess your current business practices and offer recommendations for improvement.

If your company goals are to launch a new product this year, validation is significant to fulfill the needs of your customers.

Are you a start-up or an established business looking to satisfy your customers with your service? Good, then your first step should include you undertaking marketing research on your intended target.

After a couple of months of planning, we are delighted to announce the launch of the new I-Rock website