Insights

For SMEs, you must apply the right diagnostic tools to highlight the areas where you’re lacking so that you plan to rectify them because as you may have or not yet experienced, keeping your business successful is a challenge and that’s why you need to regularly diagnose your business to…

If your company goals are to launch a new product this year, validation is significant to fulfill the needs of your customers. Product validation is a practice of acquiring information to know if your proposed product or service has the potential to thrive in your target market. This consists of…

Are you a start-up or an established business looking to satisfy your customers with your service? Good, then your first step should include you undertaking marketing research on your intended target.

After a couple of months of planning, we are delighted to announce the launch of the new I-Rock website