Product Market Fit

When you create the ideal product that meets your customers’ needs, you have achieved product-market fit. Once a business determines its product-market fit, it can use that as leverage to differentiate itself from the competition. This is due to the fact that by conducting research and comprehending the needs of the customer, you would be strengthening the relationship between your final product and the customer. Your market recognition will subsequently increase as a result. Customers will talk about your product constantly, increasing brand awareness.

How to achieve product-market fit

Find out who your customers are and what they need

Come up with a buyer persona using demographics, interests, or purchase history. After you know who your customers are, identify their most significant needs. You need to get to know their pain points and present a solution to fill the gap. This research at the very first stage is necessary.

Value Proposition

A value proposition is your unique selling point; this is what will separate you from your competition.  So, a few questions you would want to ask are:

What are the main problems that your customers have?

What feature of your product distinguishes it from the alternatives?

Why should customers choose you over your rivals?

This will enable you to identify the unique value you offer the market and the key factors that will encourage consumers to do business with you.

Build a minimum viable product and test it

Create a basic functional prototype of your product to help you move through the product development process more quickly by putting the features that appeal to customers first. Instead of making assumptions, you want to base your product on customer feedback. Once the trial version is complete, test it out on a small number of clients. Use recordings from interviews and surveys to get feedback.


As you develop a backlog and a product roadmap using the information you gathered in the preceding step, prioritize the workflow to make the most of your time, energy, and available resources. By creating a roadmap, you can improve your ongoing customer research and validate and improve your product ideas.

The secret to a successful product is achieving product-market fit, but this is not a way to skip a step in the customer journey. To achieve product-market fit, you must keep in mind that you still need to work on customer service, enhance existing features, respond to customer feedback, and give them new reasons to remain customers. Building a product and features that satisfy customers requires continuous discovery; the user experience should be continuously tracked, and customer feedback should be actively sought out. A crucial first step to making sure your product has value and to help your company outperform rivals is achieving product-market fit.