Which startup are you?

Help to get you through the Startup Journey.

Ideation Pack

Perfect for New Entrepreneurs

  • Brand Checklist
  • Business Model Design
  • Value Proposition Mapping
  • Customer Segmentation
  • Customer Journey Map
  • Elevator Pitch Template
  • Mission Statement Canvas
  • Prelaunch Tools List
Startup Pack

Great for Established Startups

  • How To Setup A Company
  • Product Market Fit
  • Pricing Strategy
  • Go-To-Market Plan
  • Hiring Framework
  • Culture Map
  • NDAs
  • Partnership Agreements
  • Investment Term Sheets
  • Local Co-Working Spaces
  • Minion Programme
Scale Pack

Get Everything from all Packs

Why Choose I-Rock?

Our team helps you build a successful startup!


Perfect For New Entrepreneurs

Discover the essentials of design thinking that allows you to make mission critical designs for your startup.


Fantastic for Growing Startups

Get amazing insight on growth, customer retention, lean accounting, product building, culture map and more. Give your startup a competitive edge and kick start your growth efforts.


Great For Startups Seeking Investment

Do you have a killer startup that's already getting traction? Ready to take it to the next level?


Find answers to some frequently asked questions about The Lab.

Having started a company with limited knowledge on the business landscape and alot of uncertainities, we realised how challenging starting out was. You have to do alot. You take on the role of visionary, designer, sales, human resources, accounts... and you still have to maintain the company website and social media accounts. It can feel overwhelming.

This is why we created The Lab. The focus was to save time and energy on the little things so entreprenuers like you can concentrate on the core business.

Your startup needs to know exactly who you’re helping, and why you’re providing them with a service with your heart and soul. In other words, you have to understand your purpose.

Unless you’ve created a radically new invention, your startup probably has competitors. It’s crucial to know how your business is unique from those in the same space. What is it about your brand that makes you distinct?

Your brand is not only about the experience that your customers have– it’s also about your employees. How do they feel supported? Do they love what they’re doing? A company hires employees; a brand takes care of them.

An Account Manager is available 08:00AM to 05:00PM and usually responds in well under an hour.